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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters [Paperback]

by Sugarman, Joseph

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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

image of The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
9780470051245
  • AED 103.69 Online Price
  • AED 93.32 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2007/01
Publisher John Wiley & Sons Inc (US)
ISBN 9780470051245
Size/Pages 338p

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