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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters [Paperback]
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
- AED 103.69 Online Price
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Item Type | English Books (Paperback) |
---|---|
Publication Date | 2007/01 |
Publisher | John Wiley & Sons Inc (US) |
ISBN | 9780470051245 |
Size/Pages | 338p |
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