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Sway : The Irresistible Pull of Irrational Behavior [Paperback]

by Brafman, Ori / Brafman, Rom

  • (0)

Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.

image of Sway : The Irresistible Pull of Irrational Behavior
9780385530606
  • AED 68.00 Online Price
  • AED 61.20 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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Item Type English Books (Paperback)
Publication Date 2009/06
Publisher Crown Pub (US)
ISBN 9780385530606
Size/Pages 206p

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