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Social Marketing to the Business Customer : Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships [Hardcover]

by Gillin, Paul / Schwartzman, Eric

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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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9780470639337
  • AED 126.00 Online Price
  • AED 113.40 Kinokuniya Privilege Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2011/02
Publisher John Wiley & Sons Inc (US)
ISBN 9780470639337
Size/Pages 250p

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