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Public Relations for Dummies (For Dummies (Business & Personal Finance)) (2nd) [Paperback]

by Yaverbaum, Eric / Bly, Robert W. / Benun, Ilise

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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

image of Public Relations for Dummies (For Dummies (Business & Personal Finance)) (2nd)
  • AED 90.00 Online Price
  • AED 81.00 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2006/05
Publisher For Dummies (US)
ISBN 9780471772729
Size/Pages 358p

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