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  • 9780071373586
9780071373586
9780071373586

Positioning : The Battle for Your Mind [Paperback]

by Ries, Al / Trout, Jack

  • (0)

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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Item Type English Books (Paperback)
Publication Date 2000/12
Publisher McGraw-Hill (US)
ISBN 9780071373586