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Neuromarketing for Dummies (For Dummies (Business & Personal Finance)) [Paperback]

by Genco, Stephen J., Ph.D. / Pohlmann, Andrew P. / Steidl, Peter, Ph.D.

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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

image of Neuromarketing for Dummies (For Dummies (Business & Personal Finance))
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Item Type English Books (Paperback)
Publication Date 2013/11
Publisher For Dummies (US)
ISBN 9781118518588
Size/Pages 392p

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