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Influence : The Psychology of Persuasion (Harperbusiness Essentials) [Paperback]

by Cialdini, Robert B.

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Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

image of Influence : The Psychology of Persuasion (Harperbusiness Essentials)
9780061241895
  • AED 76.39 Online Price
  • AED 68.75 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 3 to 4 weeks.
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Item Type English Books (Paperback)
Publication Date 2007/01
Publisher Harperbusiness (US)
ISBN 9780061241895
Size/Pages 320p

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