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Hooked : How to Build Habit-Forming Products [Hardcover]

by Eyal, Nir

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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

image of Hooked : How to Build Habit-Forming Products
9780241184837
  • AED 78.00 Online Price
  • AED 70.20 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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Item Type English Books (Hardcover)
Publication Date 2014/11
Publisher Portfolio Penguin (GB)
ISBN 9780241184837
Size/Pages 256p

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