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Cross-Cultural Selling for Dummies (For Dummies (Business & Personal Finance)) [Paperback]

by Lee, michael Soon / Roberts, Ralph R. / Kraynak, Joe

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Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country? According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world.

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Item Type English Books (Paperback)
Publication Date 2008/11
Publisher For Dummies (US)
ISBN 9780470377017
Size/Pages 360p

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