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Buyology : Truth and Lies about Why We Buy [Paperback]

by Lindstrom, Martin / Underhill, Paco (FRW)

Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.

AED 77.00 Online Price
AED 69.30 Kinokuniya Privilege Card Member Price
Availability Status : In stock at the Fulfilment Centre.
Usually dispatches around 2 to 3 working days.
Retail store and online prices may vary.

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