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Blink : The Power of Thinking without Thinking [Paperback]

by Gladwell, Malcolm

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How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow theirinstincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.

image of Blink : The Power of Thinking without Thinking
9780316010665
  • AED 86.00 Online Price
  • AED 77.40 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 2007/04
Publisher Back Bay Books (US)
ISBN 9780316010665
Size/Pages 320p

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